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Monday August 17, 2026 7:00pm - 9:00pm CDT
Limited Capacity seats available
Sweat Equity Happy Hour is a reimagined alternative to traditional networking—designed for founders, creatives, and builders who want something more real than surface-level conversation.

Hosted at Saunaday, guests move through a guided thermal cycle:
Steam → Sauna → Cold Plunge → Rest & Hydration

Shared challenges—like heat and cold—naturally break down barriers and create space for more open, grounded connection.

What to expect:
-2-hour, open-format thermal contrast experience
-Light guidance on the sauna + cold plunge cycle
-Complimentary beverage
-Tech-free, presence-driven environment

Hosted by Saunaday
Event Organizers
R

Roshelle 

Founder & CEO, Saunaday
Roshelle Ritzenthaler is the co-founder and CEO of Saunaday, Wisconsin's fist Nordic bathhouse. An architect and service designer by training, she previously led innovation and service design at UW Health before leaving healthcare to build one of the Midwest's most celebrated wellness... Read More →

Monday August 17, 2026 7:00pm - 9:00pm CDT
Saunaday 315 S Blount St, Madison, WI 53703, USA

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