A practical workshop for Wisconsin founders deciding whether government sales can become a real growth channel — and which path to pursue first.
Agenda: The Wisconsin Opportunity Map What Wisconsin companies already sell to the government, including defense manufacturing, food/ag, healthcare, logistics, construction, technology, and professional services.
The Founder Decision Tree Should you pursue direct federal contracts, subcontracting, prime-supplier channels, SBIR/STTR, state/local contracts or hold on government contracting for now? Government Revenue Fit Canvas
A hands-on exercise to map your customer, end user, buyer, funding source, channel partner, compliance gaps, and next test.
The Readiness Check What you need before pursuing this channel: customer fit, delivery capacity, compliance, registrations, certifications, working capital, insurance, cybersecurity, and sales-cycle tolerance.
How Deals Actually Happen A candid conversation with a founder/operator, prime or supply-chain buyer, procurement expert, and capital provider.
90-Day Action Plan Each founder identifies one target customer segment, one likely entry path, three next steps, and one thing not to waste time on yet.
