A 1-hour session for founders who are building a business — not running errands for one
You launched a startup to build something. Instead, you're switching between 8 tools, chasing invoices, fixing shift schedules, and wondering why your ""lean team"" still feels like chaos.
This session is for founders who are done with that.
In one hour, we'll show you how fast-moving startups are collapsing their entire ops stack — CRM, projects, HR, contracts, billing — into a single platform, cutting $3,000+ a month in subscriptions, and getting back to the work that actually grows the business.
What you'll walk away with: - A clear map of which tools you can replace today - A live look at how OneHermes works in a real startup workflow - A 30-day plan to simplify your stack — no migration nightmare
Format: 20 min talk · 25 min live demo · 15 min open Q&A
Seats are limited. Bring your mess — we'll show you how to clean it up.
The Badger Startup Summit is Wisconsin’s premier gathering for entrepreneurs, innovators, and supporters of the startup ecosystem—and the official kickoff to Forward Fest 2026.
Founded over 14 years ago, the Summit brings together founders, builders, investors, and community leaders for a full day of ideas, insights, and connection that set the tone for the entire week.
The program features a curated lineup of talks and discussions designed to be both inspiring and practical, covering topics such as: • Lessons from experienced founders (“Chapter Zero”) • The future of AI and agent-driven technology • Real-world startup journeys—from bootstrapped to venture-backed • What it actually takes to raise capital in today’s market This year, the Summit will feature interactive programming designed to engage attendees more directly, including opportunities for founders to share ideas, get feedback, and connect with peers and experienced operators in a more open, collaborative format. The Summit also includes a VenFair and networking lunch, connecting attendees with valuable resources, partners, and fellow entrepreneurs. Whether you’re launching your first idea, scaling a company, or supporting the innovation ecosystem, the Badger Startup Summit is where Wisconsin’s startup community comes together to kick off Forward Fest.
Sweat Equity Happy Hour is a reimagined alternative to traditional networking—designed for founders, creatives, and builders who want something more real than surface-level conversation.
Hosted at Saunaday, guests move through a guided thermal cycle: Steam → Sauna → Cold Plunge → Rest & Hydration
Shared challenges—like heat and cold—naturally break down barriers and create space for more open, grounded connection.
What to expect: -2-hour, open-format thermal contrast experience -Light guidance on the sauna + cold plunge cycle -Complimentary beverage -Tech-free, presence-driven environment
Roshelle Ritzenthaler is the co-founder and CEO of Saunaday, Wisconsin's fist Nordic bathhouse. An architect and service designer by training, she previously led innovation and service design at UW Health before leaving healthcare to build one of the Midwest's most celebrated wellness... Read More →
Monday August 17, 2026 7:00pm - 9:00pm CDT Saunaday315 S Blount St, Madison, WI 53703, USA
