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Tuesday, August 18
 

8:00am CDT

Assets That Think: From Data to Decisions
LIMITED
Tuesday August 18, 2026 8:00am - 9:00am CDT
Limited Capacity seats available
Assess readiness, connect your assets, and use AI to turn data into real-world action.  

Hosted by Source-Right Inc

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session. 
Event Organizers
Tuesday August 18, 2026 8:00am - 9:00am CDT
Virtual
  Free, Virtual

8:30am CDT

First In Breakfast
LIMITED
Tuesday August 18, 2026 8:30am - 10:30am CDT
Limited Capacity seats available
First In Breakfast is a gathering designed to bring together founders, investors, and operators from across the Midwest startup ecosystem. The event is intentionally structured to maintain a strong mix of builders and capital providers, creating an environment where meaningful conversations and real relationships can take shape. The format includes a short, insight-driven discussion followed by open networking.

Hosted by Gateway Capital X Mastercraft Ventures
Event Organizers
LB

Lamarr Banks

Venture Associate, Gateway Capital

avatar for Mason Cook

Mason Cook

Managing Director, Mastercraft Ventures
Pre-seed startup investor.
Tuesday August 18, 2026 8:30am - 10:30am CDT
Bandit - Tacos & Coffee 640 W Washington Ave, Madison, WI 53703, USA

10:00am CDT

Design Workshop: Building a New Knowledge Stack
LIMITED
Tuesday August 18, 2026 10:00am - 12:00pm CDT
Limited Capacity seats available
AGENDA
10:00 AM Welcome and Overview: Knowledge-as-a-service and Knowledge-Centered Service (KCS©) methodology and it's various applications.
10:30 AM Share your Story: We all have a (customer service) story to share - some good, some bad, and some extremely ugly. We'll share experiences from the real life and I'll share some gems from my time with over 100+ different customer service teams. 
BREAK
11:00 AM Design Workshop: Participants will sketch their "2026 Knowledge Stack", creating a physical ARTifact to bring back into everyday operations.
With any luck, this session will inspire participants to build better service through designing and future-proofing your organization's knowledge.
12:00 PM LUNCH: Join an optional lunch with workshop participants to reflect together and enjoy the outdoors in beautiful Madison, Wisconsin. Location TBA.

LOCATION: TBA - if you have a recommendation, please contact Christina.
QUESTIONS? Contact Christina Libs at any time.

Session Detail:

Most teams are stuck when it comes to knowledge bases, help centers, AI chatbots, and static documentation. They don't consider their knowledge as an asset - as the technological system that powers their delivered services. Understanding how you stack up AND how to distill your knowledge down will quickly show you customer insights and opportunities to grow efficiently. Just remember you're a human - and knowledge is a first and best technology naturally existing throughout your organizational network.

If you're hearing:
🥔 "Our help center is a mess - it's a hot potato"
💸 "Customer support is is too expensive / too reactive"
😖 "My team is burning out answering the same 5 questions" 
📈 "We need a more sustainable way to scale" 

You have overwhelm. You likely have unharnessed knowledge that overwhelms and weighs you down.

Take a breath and join us to find better ways to work.

About Christina Libs:
Christina improves accessibility and reusability in organizational operations. She is a fractional knowledge systems program manager for enterprise businesses. She's open to project-based contracts for any small (5-50) teams supporting large customer bases (100s-1000s+).  She is a KCS® certified practitioner ♻️, ex-Zendesk Engagement Manager and Manager of Proactive and Automated Support 💚, ex-Epic Implementation Services and Post Go Live Support Program Manager ❤️, and UIUC Graduate in Communication and Sociology  🎓. She lives in Madison, Wisconsin and loves to 🌱 🏒 🥏 🏄‍♂️.
Event Organizers
avatar for Christina Libs

Christina Libs

Knowledge Strategy Consultant, Service Knowledge Operations
Questions? Contact Christina Libs at any time.
About Christina Libs:
Christina improves accessibility and reusability in organizational operations. She is a fractional knowledge systems program manager for enterprise businesses. She's open to project-based contracts for any small (5-50) teams supporting large customer bases (100s-1000s+). She i... Read More →

Tuesday August 18, 2026 10:00am - 12:00pm CDT
TBA

10:30am CDT

10x Faster Without the Burnout. Subtitle: How Laws of Energy accelerate growth and returns for Successful Entrepreneurs
LIMITED
Limited Capacity seats available

Madison’s startup ecosystem operates under intense pressure to:
• Accelerate timelines to market
• Deliver strong financial returns
• Compete for capital in a demanding investment environment

However, herein lies the problem:
Financial results are not delivered through physical effort alone.
More hours, more hustle and more pressure often produce exhaustion not outcomes. 

Because money doesn’t just follow effort.
Money follows energy.

And without disciplined financial systems, even high momentum turns into waste.

The entrepreneurs who apply both the Laws of Energy and financial discipline will outperform the market. This event will guide them to that competitive advantage by introducing a new operating model for founders and growth leaders navigating today’s reality:

A Dual Engine for Modern Growth
• Applying the Laws of Energy → Drives productivity, momentum, and speed without burnout 
• Applying Financial Discipline → Drives measurable returns, capital efficiency, and investor confidence 

Presented by MJ Reiners, Founder of Summerland Education and Victoria Thayer, Founder of Novii CPA, this session bridges the gap between:
• Why growth is slower than expected
• Why hard work does not create burnout and what does
• And how to accelerate both execution speed and financial performance

Hosted by Summerland Education and Novii CPA
Event Organizers Sponsors

Tuesday August 18, 2026 10:30am - 12:30pm CDT
StartingBlock Madison 821 E Washington Ave 2nd floor, Madison, WI 53703, USA

10:30am CDT

Is the Government Your Next Growth Customer?
Tuesday August 18, 2026 10:30am - 12:30pm CDT
A practical workshop for Wisconsin founders deciding whether government sales can become a real growth channel — and which path to pursue first.

Agenda: 
The Wisconsin Opportunity Map
What Wisconsin companies already sell to the government, including defense manufacturing, food/ag, healthcare, logistics, construction, technology, and professional services.

The Founder Decision Tree
Should you pursue direct federal contracts, subcontracting, prime-supplier channels, SBIR/STTR, state/local contracts or hold on government contracting for now?
Government Revenue Fit Canvas

A hands-on exercise to map your customer, end user, buyer, funding source, channel partner, compliance gaps, and next test.

The Readiness Check
What you need before pursuing this channel: customer fit, delivery capacity, compliance, registrations, certifications, working capital, insurance, cybersecurity, and sales-cycle tolerance.

How Deals Actually Happen
A candid conversation with a founder/operator, prime or supply-chain buyer, procurement expert, and capital provider.

90-Day Action Plan
Each founder identifies one target customer segment, one likely entry path, three next steps, and one thing not to waste time on yet.
Event Organizers
avatar for Laura Strong

Laura Strong

CEO, Valency Fund

Sponsors
Tuesday August 18, 2026 10:30am - 12:30pm CDT
TBA

12:30pm CDT

Navigate Environmental Requirements with Confidence: Tools and Support for Wisconsin Entrepreneurs
Tuesday August 18, 2026 12:30pm - 1:30pm CDT
Starting or growing a business comes with challenges, including understanding environmental requirements. Fortunately, help is available! Join this webinar to learn how Wisconsin DNR’s Small Business Environmental Assistance Program helps entrepreneurs save time, avoid compliance headaches and make informed decisions from the start.

We will showcase free services, practical tools and one-on-one assistance available to small businesses, including a demonstration of the new Enviro-Nav tool that is designed to help businesses identify environmental requirements, permits and resources relevant to their operations. Whether you are launching a new business, expanding or simply looking for trusted guidance, this session will connect you with resources built specifically for small businesses.

Hosted by Wisconsin DNR Small Business Environmental Assistance Program

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session. 
Event Organizers

Tuesday August 18, 2026 12:30pm - 1:30pm CDT
Virtual

1:00pm CDT

MadAI/IEEE - Engineering Software with AI
LIMITED
Limited Capacity seats available
MadAI will be discussing engineering challenges of using AI code automation tools, such as claude code and code, to build and ship code bases which solve problems.   We will first discuss a real world use case and then work together on building a solution to the use case in this session.   Bring your laptop and a friend, we are going to get our hands dirty and build.

Hosted by IEEE/MadAI
Event Organizers
CH

Christopher Harrison

Founder, Prismscope.ai

Tuesday August 18, 2026 1:00pm - 4:00pm CDT
Madison Public Library - Central 201 W Mifflin St, Madison, WI 53703, USA
  Free, Hybrid

3:00pm CDT

Pressure Chamber 2026
LIMITED
Tuesday August 18, 2026 3:00pm - 6:00pm CDT
Limited Capacity seats available
SEPARATE REGISTRATION REQUIRED FOR ALL ATTENDEES -  REGISTRATION OPENING SOON
Free for Greater Madison Chamber Members and Forward Fest All Inclusive Pass Holders | $30 for Non-Members

Pressure Chamber returns for its 13th year as the region's top emerging companies pitch for the coveted "golden suitcase," which guarantees a reserved spot in the Chamber's exclusive Greater Madison startup meetings with top Silicon Valley investment firms this fall. Participating companies will present in front of a panel of national investors and a live audience, with the winning company chosen based on a combination of judges' scoring and audience votes. 

Thank you to Presenting Sponsor Michael Best; Supporting Sponsors State of Wisconsin Investment BoardWisconsin Alumni Research Foundation (WARF)UW–Madison Office of Business Engagement and Wisconsin Economic Development Corporation; Reception Sponsor Fetch; Voting Sponsor Associated Bank; Student Sponsor Madison College – Center for Entrepreneurship; Community Sponsors JP Cullen and The Gialamas Company; Investor Sponsors HealthX VenturesIdea FundMastercraft VenturesRock River Capital PartnersWisconsin Investment Partners; and Venue Sponsor FPC Live.

Hosted by the Greater Madison Chamber of Commerce.
Event Organizers
avatar for Alanna Thiede

Alanna Thiede

Greater Madison Chamber of Commerce

avatar for Sharla Rowe

Sharla Rowe

Events Manager, Greater Madison Chamber of Commerce

Sponsors

Tuesday August 18, 2026 3:00pm - 6:00pm CDT
The Sylvee 25 S Livingston St, Madison, WI 53703, USA

5:00pm CDT

AI & Open Source Mixer
LIMITED
Limited Capacity seats available

Cloud Native Madison presents the AI & Open Source Mixer!

Following a massive Agentic AI Summer, we’re heading to The Rigby Pub for a night of technical networking focused on the real-world side of innovation. Talk shop with experts from Red Hat, Solo.io, and more while enjoying complimentary food and refreshments, plus a drink ticket to get you started. We’re also giving away a $999 Ardan Labs Mastery Bundle (Go, Rust, and K8s) to one lucky builder. If you’re building, engineering, or interested in experimenting, come hang out, meet the community, and become part of an ever-growing local ecosystem.

About the Community
Cloud Native Madison is the official Cloud Native Computing Foundation (CNCF) chapter for Madison, WI, fostering collaboration, innovation, and community growth in cloud-native technologies. CNCF projects are the foundation of cloud native computing. As part of the Linux Foundation, we provide support, oversight and direction for fast-growing, cloud native projects, including Kubernetes, vLLm, kServe, Kubeflow, kagent, and more. 

Find our LinkedIn, CNCF Page, and more on our Linktree.
Event Organizers
avatar for Ryan Etten

Ryan Etten

Senior Architect & Team Lead, Red Hat
Ryan Etten builds cloud-native systems and rebuilds the communities that run them. A Senior Architect and Team Lead at Red Hat, Red Hat Certified OpenShift Architect, global speaker, and certification exam developer, he leads secure cloud-native digital transformations across the... Read More →
Sponsors

Tuesday August 18, 2026 5:00pm - 8:00pm CDT
The Rigby Pub, Grill, and Event Venue 119 E Main St, Madison, WI 53703, USA
  Free, In Person

7:00pm CDT

Artificial Intelligence Fundamentals
LIMITED
Tuesday August 18, 2026 7:00pm - 9:00pm CDT
Limited Capacity seats available
Interested in the basics of AI?  This session will review some of the most popular tools available with demonstrations of their use with time to discuss tips & tricks and ask questions.

Hosted by Skapsmidja

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session. 
Event Organizers

Tuesday August 18, 2026 7:00pm - 9:00pm CDT
Virtual
  Free, Virtual
 
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Forward Fest 2026
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