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Monday, August 17
 

11:00am CDT

SalesLab: A tech sales workshop
LIMITED
Limited Capacity seats available
After several months and tens of pitches, your MVP is done and ready for prime time.  Entering the commercial stage of your business requires another adaptation: you need to ditch the pitch and learn to guide a conversation with your ICP.  It's not about you anymore, now it's about them.  Who needs your product? ... for what, when, and how?  Start developing a sales strategy that will lead you to find the answers and activate that much needed cash flow. In this interactive workshop you will discover a few insights to translate your features into crisp business messages for your client conversations.  Drop by, bring a pen, and get ready to draft your next sales call.
Event Organizers
avatar for Roberto Muñoz

Roberto Muñoz

Founder, Strategic Growth Group
Sales Coach and Consultant.  I took what I learned in 25 years of selling telcom gear and now work with growing tech companies to build an impactful sales strategy.  Goals: shorten sales cycles and build meaningful relationships with higher-ups.

Monday August 17, 2026 11:00am - 12:00pm CDT
StartingBlock Madison 821 E Washington Ave 2nd floor, Madison, WI 53703, USA
 
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Forward Fest 2026
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