A practical workshop for Wisconsin founders deciding whether government sales can become a real growth channel — and which path to pursue first.
Agenda: The Wisconsin Opportunity Map What Wisconsin companies already sell to the government, including defense manufacturing, food/ag, healthcare, logistics, construction, technology, and professional services.
The Founder Decision Tree Should you pursue direct federal contracts, subcontracting, prime-supplier channels, SBIR/STTR, state/local contracts or hold on government contracting for now? Government Revenue Fit Canvas
A hands-on exercise to map your customer, end user, buyer, funding source, channel partner, compliance gaps, and next test.
The Readiness Check What you need before pursuing this channel: customer fit, delivery capacity, compliance, registrations, certifications, working capital, insurance, cybersecurity, and sales-cycle tolerance.
How Deals Actually Happen A candid conversation with a founder/operator, prime or supply-chain buyer, procurement expert, and capital provider.
90-Day Action Plan Each founder identifies one target customer segment, one likely entry path, three next steps, and one thing not to waste time on yet.
MadAI will be discussing engineering challenges of using AI code automation tools, such as claude code and code, to build and ship code bases which solve problems. We will first discuss a real world use case and then work together on building a solution to the use case in this session. Bring your laptop and a friend, we are going to get our hands dirty and build.
