Pricing Model Mastery - Part 1: Turn Customer Perception Into Revenue (General Session)
Your pricing determines customer perception before your marketing ever has a chance. In this interactive workshop, you’ll discover how pricing is more than just a number or three columns of options. The price tells customers what to believe about your offer, and whether it’s right for them.
We’ll share three surprising, proven pricing approaches that help businesses stand out from competitors and surpass expectations. When you identify the strongest pricing model for your product or service, customers receive the signals that help them buy without being sold. By the end, you’ll understand why pricing is your real strategic advantage.
For those serious about immediate application, also register for Part 2: Add-on VIP Session at 8:15 am
Hosted by Fortum Advisors & Free Bird Ventures
This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Pricing Model Mastery - Part 2: Personalized Guidance for Your Business (Add-on VIP Session)
For those serious about immediate impact, this exclusive add-on VIP session offers pricing guidance tailored to your business. Participants will bring their actual pricing structure into the conversation, receive direct feedback on customer perception and revenue impact, and walk away with an acceleration-ready plan.
Part 2 is for attendees who want focused, actionable guidance on their current pricing model and have the authority to make pricing decisions for their product or service.
For maximum value and clarity, please also register for and attend Part 1: General Session beginning at 7:1
Hosted by Fortum Advisors & Free Bird Ventures
This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Join us for a special Cup of Joe conversation featuring Oscar Aguilar, founder of Novel Minds, a Wisconsin-based technology consulting firm focused on innovation, strategic leadership, and custom technology solutions. Oscar will share his entrepreneurial journey—from building a business around problem-solving and technology to helping organizations turn ideas into action. We'll explore the challenges, lessons learned, pivotal decisions, and opportunities that have shaped his path. As always, Cup of Joe is an authentic conversation between entrepreneurs—no presentations, no scripts, just real stories from the trenches.
