Pricing Model Mastery - Part 1: Turn Customer Perception Into Revenue (General Session)
Your pricing determines customer perception before your marketing ever has a chance. In this interactive workshop, you’ll discover how pricing is more than just a number or three columns of options. The price tells customers what to believe about your offer, and whether it’s right for them.
We’ll share three surprising, proven pricing approaches that help businesses stand out from competitors and surpass expectations. When you identify the strongest pricing model for your product or service, customers receive the signals that help them buy without being sold. By the end, you’ll understand why pricing is your real strategic advantage.
For those serious about immediate application, also register for Part 2: Add-on VIP Session at 8:15 am
Hosted by Fortum Advisors & Free Bird Ventures
This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Pricing Model Mastery - Part 2: Personalized Guidance for Your Business (Add-on VIP Session)
For those serious about immediate impact, this exclusive add-on VIP session offers pricing guidance tailored to your business. Participants will bring their actual pricing structure into the conversation, receive direct feedback on customer perception and revenue impact, and walk away with an acceleration-ready plan.
Part 2 is for attendees who want focused, actionable guidance on their current pricing model and have the authority to make pricing decisions for their product or service.
For maximum value and clarity, please also register for and attend Part 1: General Session beginning at 7:1
Hosted by Fortum Advisors & Free Bird Ventures
This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Have you reviewed your business from your customers’ point of view? Do you know your products or services inside and out, but do not have formal sales experience? Are you new to finding customers, but passionate about connecting your product or service with your customers?
Practical Tools for Kickstarting your Go-To-Market (GTM) is a founder-focused guide to building and testing sales and marketing motions. Led by Joshua Steinberg, Director of Strategy & Business Development at Hive, the session breaks down core GTM concepts, introduces proven sales methodologies, and gives early-stage teams a clear framework for communicating value. Through real examples and interactive discussion, participants learn how to understand customer pain, articulate differentiated outcomes, and build the foundation for strong product-market fit.
Designed for entrepreneurs looking to turn insights into action, the workshop emphasizes hands-on learning with exercises that guide founders in crafting value-based conversations, developing discovery call scripts, and asking smarter customer-driven questions. Attendees walk away with tangible tools they can immediately apply to customer discovery, early sales efforts, and strategic storytelling. With an open, collaborative atmosphere, the session empowers founders to confidently test assumptions, refine their offering, and accelerate their path to market traction.
No prior knowledge needed to attend.
Hosted by Wisconsin SBDC at UW-Madison
This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
This LinkedIn workshop is warm, welcoming and fun. It walks attendees through the full ecosystem of building a powerful presence. Participants will learn how to optimize their profiles so they clearly communicate value, attract the right audience, and open doors—whether that’s landing a dream role, growing a business, or expanding influence.
The session moves beyond setup into momentum: covering content strategy, topic ideation, and practical tools to create engaging posts without burnout. It also dives into the art of community-building—because LinkedIn isn’t just a platform, it’s a relationship engine. Attendees will learn how to engage authentically, build trust, and turn connections into meaningful opportunities.
