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Monday, August 17
 

7:00pm CDT

Sweat Equity Sauna Happy Hour
LIMITED
Monday August 17, 2026 7:00pm - 9:00pm CDT
Limited Capacity seats available
Sweat Equity Happy Hour is a reimagined alternative to traditional networking—designed for founders, creatives, and builders who want something more real than surface-level conversation.

Hosted at Saunaday, guests move through a guided thermal cycle:
Steam → Sauna → Cold Plunge → Rest & Hydration

Shared challenges—like heat and cold—naturally break down barriers and create space for more open, grounded connection.

What to expect:
-2-hour, open-format thermal contrast experience
-Light guidance on the sauna + cold plunge cycle
-Complimentary beverage
-Tech-free, presence-driven environment

Hosted by Saunaday
Event Organizers
R

Roshelle 

Founder & CEO, Saunaday
Roshelle Ritzenthaler is the co-founder and CEO of Saunaday, Wisconsin's fist Nordic bathhouse. An architect and service designer by training, she previously led innovation and service design at UW Health before leaving healthcare to build one of the Midwest's most celebrated wellness... Read More →

Monday August 17, 2026 7:00pm - 9:00pm CDT
Saunaday 315 S Blount St, Madison, WI 53703, USA
 
Thursday, August 20
 

7:30am CDT

Pricing Model Mastery - Part 1: Turn Customer Perception Into Revenue (General Session)
LIMITED
Thursday August 20, 2026 7:30am - 8:15am CDT
Limited Capacity seats available
Pricing Model Mastery - Part 1: Turn Customer Perception Into Revenue (General Session)
    • Your pricing determines customer perception before your marketing ever has a chance. In this interactive workshop, you’ll discover how pricing is more than just a number or three columns of options. The price tells customers what to believe about your offer, and whether it’s right for them. 
    • We’ll share three surprising, proven pricing approaches that help businesses stand out from competitors and surpass expectations. When you identify the strongest pricing model for your product or service, customers receive the signals that help them buy without being sold. By the end, you’ll understand why pricing is your real strategic advantage.
    • For those serious about immediate application, also register for Part 2: Add-on VIP Session at 8:15 am

Hosted by Fortum Advisors & Free Bird Ventures

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Event Organizers Sponsors
Thursday August 20, 2026 7:30am - 8:15am CDT
Virtual

8:15am CDT

Pricing Model Mastery - Part 2: Personalized Guidance for Your Business (Add-on VIP Session)
LIMITED
Thursday August 20, 2026 8:15am - 9:00am CDT
Limited Capacity seats available
Pricing Model Mastery - Part 2: Personalized Guidance for Your Business (Add-on VIP Session)
    • For those serious about immediate impact, this exclusive add-on VIP session offers pricing guidance tailored to your business. Participants will bring their actual pricing structure into the conversation, receive direct feedback on customer perception and revenue impact, and walk away with an acceleration-ready plan.
    • Part 2 is for attendees who want focused, actionable guidance on their current pricing model and have the authority to make pricing decisions for their product or service.
    • For maximum value and clarity, please also register for and attend Part 1: General Session beginning at 7:1


Hosted by Fortum Advisors & Free Bird Ventures

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Event Organizers Sponsors
Thursday August 20, 2026 8:15am - 9:00am CDT
Virtual
 
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