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Monday, August 17
 

11:00am CDT

SalesLab: A tech sales workshop
LIMITED
Limited Capacity seats available
After several months and tens of pitches, your MVP is done and ready for prime time.  Entering the commercial stage of your business requires another adaptation: you need to ditch the pitch and learn to guide a conversation with your ICP.  It's not about you anymore, now it's about them.  Who needs your product? ... for what, when, and how?  Start developing a sales strategy that will lead you to find the answers and activate that much needed cash flow. In this interactive workshop you will discover a few insights to translate your features into crisp business messages for your client conversations.  Drop by, bring a pen, and get ready to draft your next sales call.
Event Organizers
avatar for Roberto Muñoz

Roberto Muñoz

Founder, Strategic Growth Group
Sales Coach and Consultant.  I took what I learned in 25 years of selling telcom gear and now work with growing tech companies to build an impactful sales strategy.  Goals: shorten sales cycles and build meaningful relationships with higher-ups.

Monday August 17, 2026 11:00am - 12:00pm CDT
StartingBlock Madison 821 E Washington Ave 2nd floor, Madison, WI 53703, USA
 
Tuesday, August 18
 

3:00pm CDT

Pressure Chamber 2026
LIMITED
Tuesday August 18, 2026 3:00pm - 6:00pm CDT
Limited Capacity seats available
SEPARATE REGISTRATION REQUIRED FOR ALL ATTENDEES -  REGISTRATION OPENING SOON
Free for Greater Madison Chamber Members and Forward Fest All Inclusive Pass Holders | $30 for Non-Members

Pressure Chamber returns for its 13th year as the region's top emerging companies pitch for the coveted "golden suitcase," which guarantees a reserved spot in the Chamber's exclusive Greater Madison startup meetings with top Silicon Valley investment firms this fall. Participating companies will present in front of a panel of national investors and a live audience, with the winning company chosen based on a combination of judges' scoring and audience votes. 

Thank you to Presenting Sponsor Michael Best; Supporting Sponsors State of Wisconsin Investment BoardWisconsin Alumni Research Foundation (WARF)UW–Madison Office of Business Engagement and Wisconsin Economic Development Corporation; Reception Sponsor Fetch; Voting Sponsor Associated Bank; Student Sponsor Madison College – Center for Entrepreneurship; Community Sponsors JP Cullen and The Gialamas Company; Investor Sponsors HealthX VenturesIdea FundMastercraft VenturesRock River Capital PartnersWisconsin Investment Partners; and Venue Sponsor FPC Live.

Hosted by the Greater Madison Chamber of Commerce.
Event Organizers
avatar for Alanna Thiede

Alanna Thiede

Greater Madison Chamber of Commerce

avatar for Sharla Rowe

Sharla Rowe

Events Manager, Greater Madison Chamber of Commerce

Sponsors

Tuesday August 18, 2026 3:00pm - 6:00pm CDT
The Sylvee 25 S Livingston St, Madison, WI 53703, USA
 
From $0.00

Forward Fest 2026
From $0.00
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