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Company: Business and Entrepreneurship clear filter
Monday, August 17
 

3:30pm CDT

End of Summer Tech & Entrepreneurship Celebration
LIMITED
Limited Capacity seats available
The UW Tech Exploration Lab and the Wisconsin Entrepreneurship Hub are hosting an end-of-summer celebration bringing together students, founders, industry professionals, researchers, and alumni for an evening of connection, celebration, and a look at what's coming next.

Lewis Sheats, UW-Madison's newly appointed Vice Chancellor for Entrepreneurship, will share his vision for innovation and entrepreneurship at Wisconsin. Sandra Bradley, Executive Director of the UW Tech Exploration Lab, will offer an inside look at what the Lab has been building this summer and what's ahead for the year.

A curated group of student founders will take the stage — a highlight reel of the best Founder Talks from the Lab's summer Build Nights — presenting early-stage ventures at the intersection of applied AI, emerging technology, and real-world problems. Then the floor opens for open networking and light refreshments.

Whether you're a founder, an industry professional, a researcher, or simply someone who wants to be in the room where Wisconsin's next wave of innovation is taking shape — come celebrate what's been building.

August 17 | 3:30–5:30 PM | 1403 University Ave, Madison
Event Organizers
Monday August 17, 2026 3:30pm - 5:30pm CDT
The Wisconsin Entrepreneurship Hub 1403 University Ave, Madison, WI 53715, USA

7:00pm CDT

Sweat Equity Sauna Happy Hour
LIMITED
Monday August 17, 2026 7:00pm - 9:00pm CDT
Limited Capacity seats available
Sweat Equity Happy Hour is a reimagined alternative to traditional networking—designed for founders, creatives, and builders who want something more real than surface-level conversation.

Hosted at Saunaday, guests move through a guided thermal cycle:
Steam → Sauna → Cold Plunge → Rest & Hydration

Shared challenges—like heat and cold—naturally break down barriers and create space for more open, grounded connection.

What to expect:
-2-hour, open-format thermal contrast experience
-Light guidance on the sauna + cold plunge cycle
-Complimentary beverage
-Tech-free, presence-driven environment

Hosted by Saunaday
Event Organizers
R

Roshelle 

Founder & CEO, Saunaday
Roshelle Ritzenthaler is the co-founder and CEO of Saunaday, Wisconsin's fist Nordic bathhouse. An architect and service designer by training, she previously led innovation and service design at UW Health before leaving healthcare to build one of the Midwest's most celebrated wellness... Read More →

Monday August 17, 2026 7:00pm - 9:00pm CDT
Saunaday 315 S Blount St, Madison, WI 53703, USA
 
Thursday, August 20
 

7:30am CDT

Pricing Model Mastery - Part 1: Turn Customer Perception Into Revenue (General Session)
LIMITED
Thursday August 20, 2026 7:30am - 8:15am CDT
Limited Capacity seats available
Pricing Model Mastery - Part 1: Turn Customer Perception Into Revenue (General Session)
    • Your pricing determines customer perception before your marketing ever has a chance. In this interactive workshop, you’ll discover how pricing is more than just a number or three columns of options. The price tells customers what to believe about your offer, and whether it’s right for them. 
    • We’ll share three surprising, proven pricing approaches that help businesses stand out from competitors and surpass expectations. When you identify the strongest pricing model for your product or service, customers receive the signals that help them buy without being sold. By the end, you’ll understand why pricing is your real strategic advantage.
    • For those serious about immediate application, also register for Part 2: Add-on VIP Session at 8:15 am

Hosted by Fortum Advisors & Free Bird Ventures

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Event Organizers Sponsors
Thursday August 20, 2026 7:30am - 8:15am CDT
Virtual

8:15am CDT

Pricing Model Mastery - Part 2: Personalized Guidance for Your Business (Add-on VIP Session)
LIMITED
Thursday August 20, 2026 8:15am - 9:00am CDT
Limited Capacity seats available
Pricing Model Mastery - Part 2: Personalized Guidance for Your Business (Add-on VIP Session)
    • For those serious about immediate impact, this exclusive add-on VIP session offers pricing guidance tailored to your business. Participants will bring their actual pricing structure into the conversation, receive direct feedback on customer perception and revenue impact, and walk away with an acceleration-ready plan.
    • Part 2 is for attendees who want focused, actionable guidance on their current pricing model and have the authority to make pricing decisions for their product or service.
    • For maximum value and clarity, please also register for and attend Part 1: General Session beginning at 7:1


Hosted by Fortum Advisors & Free Bird Ventures

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session.
Event Organizers Sponsors
Thursday August 20, 2026 8:15am - 9:00am CDT
Virtual

11:00am CDT

Cup of Joe featuring Oscar Aguilar
LIMITED
Thursday August 20, 2026 11:00am - 12:00pm CDT
Limited Capacity seats available
Join us for a special Cup of Joe conversation featuring Oscar Aguilar, founder of Novel Minds, a Wisconsin-based technology consulting firm focused on innovation, strategic leadership, and custom technology solutions. Oscar will share his entrepreneurial journey—from building a business around problem-solving and technology to helping organizations turn ideas into action. We'll explore the challenges, lessons learned, pivotal decisions, and opportunities that have shaped his path. As always, Cup of Joe is an authentic conversation between entrepreneurs—no presentations, no scripts, just real stories from the trenches.

Hosted by WWBIC
Event Organizers
ES

Emily Schmitzer

Regional Director of WWBIC's South Central Office


Thursday August 20, 2026 11:00am - 12:00pm CDT
Black Business HUB - WWBIC 2352 S Park St suite 226, Madison, WI, USA
 
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Forward Fest 2026
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