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Company: Financial clear filter
Wednesday, August 19
 

1:30pm CDT

Demystifying the Pro Forma: Building Financial Projections
LIMITED
Wednesday August 19, 2026 1:30pm - 2:45pm CDT
Limited Capacity seats available
In 40+ years of working with entrepreneurs, we have regularly observed that “the money part” of business planning is often what causes many business owners and would-be business owners alike the most anxiety and confusion. Yet the numbers don’t have to intimidate you. Instead, understanding a clear financial plan for your business will give you the confidence to make educated decisions about the viability of your business idea, access needed capital and actively manage cash flow as your business grows.

This live-virtual introductory session – designed for new and prospective business owners in any industry – will help you understand:

▪️The purpose (and power!) of a pro forma in business planning, management and in accessing capital
▪️The fundamental “inputs” to building solid projections, including:
▪️Identification of your business models key revenue streams, and how to translate to your projections
▪️Synthesis of customer, competitive and industry knowledge into reasoned market size and share estimates
▪️The impact of pricing decisions, buyer behavior and capacity on projected revenue
▪️Types of key cost estimates needed for your projections
▪️Resources for pulling it all together!

By joining us for this overview session, you will build a solid foundation of concepts that can help you understand how to put real numbers to your dreams and learn the path to projections. Whether you plan to seek funding from a bank, determine the feasibility of your business idea, or explore new directions for your business, following the ideas we’ll cover in this session will help you build success based on knowledge.

Hosted by Wisconsin SBDC at UW-Madison

This is a virtual event. For those who are logged in and have RSVP'd, the streaming link will appear on this page starting 10 minutes before the session. 
Event Organizers
avatar for Heather Ferguson

Heather Ferguson

Program Manager, UW-Madison SBDC

Sponsors

Wednesday August 19, 2026 1:30pm - 2:45pm CDT
Virtual
  Free, Virtual
 
From $0.00

Forward Fest 2026
From $0.00
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